insights
a strategy for shaping the future
Sharing knowledge, connections and experiences designed to equip, inspire and ignite current and future generations of women in the workplace.
Lumin was developed through a wide-ranging multi-channel strategy
Using a mix of online and in-person activity, designed to stand out from the noise and encourage conversation, connection and knowledge-sharing across generations, this included:
Events & webinars
Live conversations, knowledge-sharing sessions and opportunities to meet and exchange ideas.
Editorial channel
Interviews, stories, perspectives and knowledge-sharing for, and by, women from across different generations, careers and business journeys.
Podcast interviews
Conversations with women sharing their experience, expertise, career journeys and perspectives.
Community
A closed online space for discussion, connection and continuing conversations beyond the live sessions, supporting by a weekly newsletter and editorial round-up.
Social media
A wider multi-platform approach for sharing ideas, stories and perspectives and amplifying women’s voices, profiling community members and collaborative experiences.
Together, these created a connected community experience spanning conversation, content and participation
events & webinars
editorial channel
podcast interviews
community
click the images to zoom in
Regular weekly bulletins highlighted activity, latest editorial content and upcoming events. Circulated directly by email, via download on social media and through the closed community portal, the following links give a taste of some of the bulletins:
News update sample 1 | News update sample 2 | News update sample 3 | News update sample 4 | News update sample 5
social media
